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Faces of Lake Street's small business community
Lourdes Reyes
Frida Salon de Belleza
Me Gusta Place, 1501 E. Lake Street
“Persistence will continue to be rewarded on Lake Street. Working hard, being at your business every day, pleasing your customers and supporting your community are what make a business work. It takes three years to establish a business. A lot can happen in that time for the good or bad, but what cannot change is your individual effort.”
For Lourdes Reyes, entrepreneurship runs in the family. Working alongside her well-known brother Ernesto Reyes to establish Me Gusta restaurant, the first foothold for Latino business on Lake Street, she has lived the corridor’s economic and cultural transformation. She notes with pride that a handful of fellow natives of the tiny, rural Mexican state of Morelos played such a large role in pioneering the business opportunities now enjoyed by entrepreneurs hailing from around the world. With road construction and redevelopment working its way through the Lake Street corridor, Lourdes acknowledges the potential benefits and threats to the immigrant business community. However, she maintains that these trends are less important to the success of her Frida Salon than a keen focus on the particulars of business operation.
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in business