Midtown marketing initiative

in business

 

Faces of Lake Street's small business community


Greg Alford

Auto Max

520 E. Lake Street

“My customers are mainly neighbors from near here and they keep coming back. Our main strength is good customer service and seriousness about our job. Lake Street is in constant change. Different people came and left, some stayed. The same way, business has had its ups and downs. Now we are going through a growth phase. I plan on renovating my building as soon as possible and improving the site to keep up with the changes."

Greg Alford had been working for Auto Max on Lake Street for 10 years when he decided to buy the shop in 2000. Construction caused a considerable decrease in sales, and probably more than one sleepless night. Yet Alford is one of the numerous examples of small, persistent entrepreneurs in Midtown who have their eye on a the opportunities that will flow from redevelopment.

—Reported by Elma Johnson of the Lake Street Council