Midtown marketing initiative

The MIDTOWN brand

What is MIDTOWN?

MIDTOWN is the new name that captures a familiar place in transition:

The old East Lake Street between I-35W and Hiawatha that is being rebuilt physically and emotionally.

MIDTOWN is a commercial area celebrating the spirit of its inhabitants:

The hum of urban street life, the sizzle of the many cultures at work and play in this one of a kind Twin Cities corridor.

MIDTOWN is:

color. flavor. rhythm.