The MIDTOWN brand
What is MIDTOWN?
MIDTOWN is the new name that captures a familiar place in transition:
The old East Lake Street between I-35W and Hiawatha that is being rebuilt physically and emotionally.
MIDTOWN is a commercial area celebrating the spirit of its inhabitants:
The hum of urban street life, the sizzle of the many cultures at work and play in this one of a kind Twin Cities corridor.
MIDTOWN is:
color. flavor. rhythm.
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